COMMUNICATION OBJECTIVE
The identity should represent the feeling of freedom and power of an independent trucker as he or she takes to the open road in a self-owned or leased truck.
SENDER
Horizon Trucking – a subsidiary of CR England
AUDIENCE
Independent truck drivers interested in leasing their own vehicle and possibly driving for CR England
SPECIAL CONSIDERATIONS
The Horizon Trucks Sales and Leasing program pre-screens potential independent contractors for the parent company.
PROJECT OBJECTIVE
Create an identity for Horizon which includes a two-color logo. This logo should be able to work in one color as well.
