communication objective Kami Aná is a cupcake and coffee shop which is fun an modern. Cupcakes themselves are a fun and different item and so the identity and
brand should be exciting, fun and fresh.
sender Kami Aná Cupcakes and Sweet Things
audience The general public, especially the young at heart, as well as people who like new and trendy shoppes. It is also for people who frequent coffee shops and stop to get coffee on a daily basis.
special considerations The branding of the dot pattern in multiple colors must be recognizable enough to the consumer without the Kami Ana name constantly attached. For example, paper products might contain the dot pattern in different colors, but without the name.
project objective Design an appropriate logotype that works well with the dot identity. Choose 3-4 base color sets to apply to the dot pattern. Conceptualize and develop appropriate and fun packaging and literature. Design business stationary for Kami Aná.